A Radio 2 debate, an Instagram comments section and a familiar question about why we need more data centres. As backlash grows, the industry needs to explain the demand for new capacity, challenge the assumption that every facility is built for AI, and make its case beyond the trade press.

Richard previews the upcoming Mobile Network Innovation Summit virtual event, focussed on non-terrestrial networks

Google has updated its guidance on generative AI content, with more emphasis on effort, originality, skill and accuracy. What does that mean when it comes to writing for buyers and bots?

ISAC is moving quickly from niche 6G discussion to live trials, standards work and serious investment. Ahead of MWC 2027, the bigger communications challenge may be explaining which sensing use cases matter, before everyone jumps on the buzzword bandwagon.

Ahead of MWC27, Ed takes a look at ten topics set to dominate discussions in the Fira.

A preview of Capacity Europe ahead of its 25th anniversary in October.

A monthly recap of agency life at Temono

GEO is changing how B2B companies are discovered, researched and validated. This guide explains how AI search works, why B2B is different, what the engines actually use as evidence, and how to approach visibility through Clarity, Consistency and Consensus.

Non-terrestrial networks are moving quickly from technical possibility towards commercial reality. Here, we look at five developments shaping NTN, from direct-to-device services and sovereign connectivity to regenerative 5G, IoT and positioning.

MWC speaker submissions are highly competitive. Here’s how to improve your chances by choosing the right idea, bringing evidence, thinking carefully about the speaker and making every word of the application count.

Analyst relations works best as an always-on discipline, not something switched on before a launch or report. Here’s why analyst visibility matters and how to start building it.

Can a blog post or Reddit comment really manipulate an LLM answer? We look at what the research actually proves — and why durable B2B visibility is much harder to game.

Visibility is not the same as authority. Here’s how digital infrastructure companies can turn genuine expertise into a market position that buyers, journalists and analysts recognise and respect.

AI was everywhere at DTW 2026. The bigger communications challenge was making one company’s story distinguishable from the next when so much of the industry is speaking the same language.

Choosing a specialist agency means looking beyond logos and pitch decks. Here are the questions to ask about sector expertise, senior involvement, relationships, proactivity and measurement.

Good GEO content is still good content. Here’s how B2B brands can write for buyers first while making their expertise easier for AI systems to understand, retrieve and surface.