Another month down and another busy one at Temono!
October has been a good mix of catching up with the industry, getting stuck into new client work and launching some projects of our own. We're heading towards the end of the year with plenty happening across the business, and lots to look forward to in 2027.
Here's what we've been up to.
News vs Views: What really gets covered at MWC?
One of our biggest projects this month has been the launch of News vs Views: What Really Gets Covered at MWC?, our new research looking at the stories that earned media coverage at MWC Barcelona 2026.
We've analysed coverage across 30 selected industry publications to understand the balance between announcements, interviews and opinion-led reporting.
The results were interesting. While news accounted for the largest share of coverage, some 36% of the articles we analysed were driven by industry opinion and interviews.
That's a sizeable opportunity for companies heading to Barcelona next year, particularly those without a major announcement up their sleeve.
We were also delighted to have contributions from two journalists who know MWC rather well: Diana Goovaerts at Fierce Network and Iain Morris at Light Reading.
Diana spoke about how the most interesting interviews expose the tensions and challenges facing the industry, and why understanding the why behind a story is often more useful than simply hearing what a company is announcing.
Iain explained how much of his MWC reporting comes from conversations with executives rather than press releases, and how a clear perspective on where the industry is heading, even a contrarian one, can be a good reason to meet someone.
Their contributions reinforced something we've long believed: companies have a lot to gain from putting forward knowledgeable spokespeople who are prepared to contribute to the industry debate, rather than simply talk about their products.
There's plenty more in the research, including examples of coverage from the show and some practical advice for companies planning their MWC 2027 media programmes.
Have a read of the full News vs Views report here.
Out and About - Capacity Europe & FDM CCS Insight Predictions
As promised in last month's update, the team headed to Capacity Europe in London, spending a few days catching up with familiar faces and taking in the discussions.
Celebrating its 25th anniversary, Capacity remains an important fixture in the digital infrastructure calendar, bringing together the companies building, operating, financing and connecting networks around the world.
There was plenty to get stuck into, including discussions about the valuation of fibre networks, how AI is changing connectivity demand, and the growing convergence between terrestrial and satellite communications.
We also attended the annual FDM CCS Insight Predictions event where we heard interesting insights and views on what the next few years hold across devices and networks from the firm's analysts. The event also boasted a roster of interesting industry speakers from Vodafone Three, Qualcomm and various MVNO players.
Both events were great opportunities to reconnect with people from across the sector and hear first-hand how the market is developing.
More happening in data centres
Another particularly encouraging development has been the continued growth of our work in the data centre and AI infrastructure sector.
We're working with an increasing number of companies across this part of the market, with a good mix of projects keeping the team busy.
It's an exciting area to be involved in. The extraordinary levels of investment in data centres, power infrastructure and AI are creating all sorts of opportunities, but also some interesting communications challenges.
We explored one of those challenges in a blog this month, inspired, rather unexpectedly, by a debate on BBC Radio 2.
A caller had asked a simple question: if the internet already works, why do we need more data centres?
The debate around data centres is becoming increasingly public, particularly when it comes to energy, water consumption and new developments. As the industry expands, communicating the need for more infrastructure will be just as important as explaining the technology inside it.
More from the wider team
It's also been a productive month on the blog.
We've welcomed a guest contribution from social media strategist Sam Oliver, who has shared his thoughts on why more B2B technology CEOs should be taking LinkedIn seriously.
It's another example of how we're working with our network of expert partners to bring additional specialist skills and perspectives to our clients when they need to plug in specific services. It’s an important part of our senior model, and we’re looking forward to welcoming more contributions from our network in coming months, so watch this space.
Coming up in November
Next up is MNIS:NTN, our latest Mobile Network Innovation Summit event, produced in partnership with The Mobile Network.
Following the success of our inaugural event in May, we're bringing together experts from across the mobile and satellite industries for two days of online discussions on 3–4 November.
With non-terrestrial networks moving rapidly towards commercial deployment, there should be plenty to debate, from satellite IoT and network integration to regulation, investment and business models.
Richard has written a preview of what to expect, and we'd love to see you there.
Beyond that, there are plenty of client projects keeping us busy as we head towards the end of the year, and we're already looking ahead to what promises to be a busy start to 2027.
See you next month!