Analyst Relations
Build credibility with the people buyers trust.
In B2B tech, analysts shape how markets are defined, how vendors are compared, and who gets short-listed. If analysts don’t understand you, you don’t show up, or you show up wrong, at the moment a buyer is trying to decide.
We run analyst relations programmes that make your story clear, consistent, and easy for analysts to repeat in briefings, in research, and in analyst-to-buyer conversations.
Talk to usWe help B2B technology businesses clarify their positioning, identify influential analysts, prepare briefings and maintain productive relationships with the firms that shape buyer perceptions.
What are you buying?
A clear analyst narrative
Analysts don’t want marketing polish. They want clarity, evidence, and a point of view they can trust.
We help you land:
- What you do (in plain language)
- Who it’s for (and who it isn’t)
- What makes you different
- Proof points that survive scrutiny
A briefing programme done properly
Targeted briefings with the right firms and the right analysts, run on a cadence that builds familiarity over time.
Support for evaluations
If you’re heading into a major evaluation cycle, we help you prepare: story, structure, consistency, and readiness.
Who we engage
We engage the analyst and research firms that shape how buyers evaluate vendors in digital infrastructure.
That includes Gartner, IDC, Omdia, Analysys Mason, ABI Research, CCS Insight, Appledore Research and ReThink, among others.
A simple rule: analysts aren’t journalists.
Analysts and journalists have different incentives and different information needs. Treating them the same is a fast way to waste time.
Analysts are trying to understand:
- How you fit into the market map
- What customers actually choose you for
- Where you win, where you don’t, and why
- What evidence supports the claims
How we run analyst relations
Benchmark
We start with a baseline: how are you currently perceived, and where are the gaps?
Prioritise
Not every firm matters equally for your buyers. We map the landscape and focus on the analysts who genuinely shape your category.
Engage
We build a briefing cadence that’s easy to sustain and improves over time, not a one-off spike that gets forgotten.
Capture and compound
Briefings only compound if you capture what happened, track what changed, and build continuity into the programme.
Leverage
AR should improve more than AR. It feeds:
- Messaging refinement
- Sales enablement
- Content angles
- Event narratives
- Competitive intelligence
Engagement options
Ongoing programme
A structured briefing cadence designed to build familiarity and repeatable credibility over time.
Typical components:
- Analyst mapping and prioritisation
- Narrative and proof points
- Regular briefings and updates
- Continuity tracking and insight capture
Baseline audit
A short assessment of current perception and gaps, with a prioritised target list and a 60–90 day plan.
Outputs typically include:
- Perception summary (what they think you are)
- Target list and sequencing
- Briefing narrative outline and next steps
Evaluation support
Support for major evaluation moments (submissions, messaging consistency, briefing prep, Q&A readiness).
What’s included
Deliverables depend on the objectives and scope of the programme.
- Briefing narrative: story, differentiators, proof points
- Briefing scheduling and prep (who, why, what you want from it)
- Briefing notes and follow-ups
- Insight capture: what changed, what you learned, what to do next
- Lightweight reporting so you can see momentum and direction
Analyst relations FAQs
Do we need analyst relations to do PR (or vice versa)?
No. They’re related disciplines, but they work differently. You can do either or both depending on your goals.
Is AR only useful if we’re going for a big report?
No. Reports matter, but analyst influence shows up in many ways: category definitions, shortlists, buyer conversations, and market narratives.
What do analysts respond to best?
Clarity and evidence. What’s different, why customers choose you, and proof points that stand up to questions.
How long does this take to work?
The fastest wins come from clarity improvements. The biggest wins come from cadence and continuity. Analysts trust what they see consistently over time.
Can we work with Temono on a defined analyst relations project?
Yes. We support focused baseline audits and evaluation preparation as well as ongoing analyst relations programmes. The right approach depends on your objectives and timing.
How should we measure analyst relations progress?
Start with the analysts who influence your buyers, record the quality and continuity of briefings, track how accurately your positioning is understood, and capture changes in analyst feedback over time. Mentions in reports can be relevant, but they are not the only measure of progress.
Ready to build analyst credibility?
If analyst influence matters in your market, we can build a programme that earns familiarity, trust, and repeatable visibility.