Meet the new boss, same as the old boss - an update on content writing for bots
Google has updated its guidance on generative AI content, with more emphasis on effort, originality, skill and accuracy. What does that mean when it comes to writing for buyers and bots?
GEO for B2B 101
GEO is changing how B2B companies are discovered, researched and validated. This guide explains how AI search works, why B2B is different, what the engines actually use as evidence, and how to approach visibility through Clarity, Consistency and Consensus.
Can you really rig an LLM answer easily?
Can a blog post or Reddit comment really manipulate an LLM answer? We look at what the research actually proves — and why durable B2B visibility is much harder to game.
Writing for buyers and bots: what GEO-friendly content looks like in B2B
Good GEO content is still good content. Here’s how B2B brands can write for buyers first while making their expertise easier for AI systems to understand, retrieve and surface.