10 Tech PR moments that shaped the 2010s
As we enter the 2020s, it is the perfect moment to rewind the 2010s. This decade was marked not only by technological advancements but also by the rise of new…
How China’s Single’s Day is pushing the boundaries of ‘retailtainment’
Singles Day is the world largest online shopping day, eclipsing ‘Black Friday’, ‘Cyber Monday’ or the good old fashioned ‘January Sales’. But it’s about more than just shopping. Single’s Day…
What can the technology industry learn from Alibaba’s tech ecosystem?
Alibaba’s Single’s Day reached an unprecedented scale this year. With a total sales (GMV) of $38.4 Billion, Alibaba set a new record. The e-commerce giant owes its success in part…
Building a presence in China: Taking the first step with WeChat
China is a key player in today’s telecommunications and technology industry, both globally and with its huge domestic market. The past decade has seen explosive growth for the country with…