China is a key player in today’s telecommunications and technology industry, both globally and with its huge domestic market. The past decade has seen explosive growth for the country with proven tech hubs such as Shenzhen, Shanghai, Beijing but also growing ones such as Chengdu and Wuhan. As the Chinese audience is ready to implement tech solutions from all over the world, a presence in the Chinese market is increasingly a requirement for telecoms and technology companies.
While the opportunity of the Chinese market is clear, the question is how to take the first step?
At Temono, we are increasingly working with our clients to help give them a voice in the Chinese market, acting as a bridge between the West and the East.
The Chinese market is like no other and to gain exposure in China local understanding is a must. To reach the Chinese audience you need to think Chinese and to adapt to China. And in today’s day and age, a presence on Chinese social media is not a recommendation but a requirement.
However, establishing a digital presence in China is like stepping a foot on another planet. Indeed, from WeChat, Weibo to QQ, DouYin, Zhihu and JinRiTouTiao, a foreign company can easily lose its way. Yet, among all of these social media one is standing out: WeChat.
To connect with a Chinese audience, the go-to app is WeChat. Indeed, the jewel in the crown of the Chinese mega-conglomerate Tencent is the leading Chinese social media app. With more than one billion monthly active users WeChat is an ideal tool to build and maintain relationships with the Chinese public. Originally a messaging app, WeChat became an ‘all-in-one’ app. Today it offers mobile payment facilities, and users can not only share contents such as texts, pictures and videos with their friends, but they can also use it to call a taxi. WeChat is at the very core of the Chinese social media scene and has an unmatched impact on the daily life of its billion users.
From a business-to-business perspective, WeChat is also an interesting tool. A WeChat account can be used to introduce the audience to the business and raise brand awareness. Thanks to the service account facility, a business can publish articles which is an effective format for a brand to educate the audience on what the company actually does. Readers can share these articles with their friends. From quizzes and competitions to mini-programs, possibilities to interact on with the audience are endless, WeChat gives the opportunity for brands to express their creativity and to offer engaging content which is the best way to build trustworthy relationship with potential business partners.
WeChat is the number one social media platform in China. Thus, this is extremely important for organisations to not only be present on the platform but to also promote their presence on the platform. Including WeChat QR codes on business cards and company’s website are a way to do it. Today we are working with a number of clients to establish them a presence on WeChat to help them take the first steps into targeting the Chinese market.
If you are interested in learning more about our work China and how we can help your company communicate in this market, please contact us at hello@temono.com to discuss it further.
