Temono has been appointed by Osper, the parent-managed debit card for young people, to run a comprehensive PR campaign to drive awareness, uptake and usage of its service in the UK market. The account was awarded following a three-way pitch process.
“It’s definitely a challenging time right now, but one that is sparking innovation in fintech,” said Richard White, managing partner at Temono. “Online shopping has never been more important, and contactless never more certain to be the future of payments as social distancing becomes the new normal.
“However young people really risk being left behind by the move to digital payments, and as a parent I see first-hand that the days of the piggy bank are long gone. This is a really exciting campaign to be working on with the Osper team, bringing together great technology with real human insights to deliver something that is more than just a great service but is genuinely doing some social good.”
With Osper pocket money can now be cashless – allowing young people to have their own debit card, which can be topped-up and managed by parents via a user-friendly app. Young people can then spend this pocket money using their Osper card both contactlessly and online. It also automatically blocks payments for age restricted services and gives parents the option to turn on/off online spending, giving them full control of their children’s spending.
“Research shows that children develop financial habits from as young as 7 years old,” explained Tom Bishop, chief marketing officer at Osper.
“As a service for young people we have an important role to play – not only to ensure that their first financial experiences are safe and secure, but also to help them learn how to spend and save responsibly.
“We hope that by providing powerful yet simple money lessons to young people, we can help future generations from falling into financial difficulties.
“Our communication strategy is vital to the success of this mission, and we’re delighted to be working with the Temono team: they’ve already hit the ground running.”
