Mobile World Congress (or 3GSM as it’s still known by many) is the single biggest event in the mobile telecoms world. For many it dominates the marketing agenda for the entire year. It is also the graveyard of poor PR strategies. Planning needs to begin the previous June when the speaker submissions open and the lobbying starts. All too many startups save their best news of the year for the show only to see it drowned out by the big players.
After more than eight years’ experience of the event Temono has honed its approach to the event to maximize the impact of its clients. To see how just how well, look at our results from the 2008 and 2009 shows:
2009
Despite the show being quieter than previous years with less attendees, it was still incredibly busy for Temono and our clients, highlights included:
- Each client had an average 20 press and analyst meetings at the show.
- Masabi presented at the Mobile Application Developer Garage and Ubiquisys at the FemtoZone
- Chris Gilbert, CEO of Ubiquisys was interviewed live from the show by CNBC and the company’s founder Will Franks was featured in BBC Click’s TV coverage:
2008
All our clients had speaking slots, with all but one providing the opening presentation of their respective streams;
- Masabi and Ubiquisys were both selected as Mobile Innovation Global Award Top Innovators by the GSMA and presented at theMobile Innovation Marketplace session;
- RAD won a GSMA award for their mobile backhaul technology and had extensive features and/or contributed articles in three of the monthly publications being widely distributed at the show (Wireless Business Review, Telecoms Europe and Mobile Europe);
- Ubiquisys were covered by Reuters, Dow Jones and BBC Television in addition to a wide range of top level telecoms trade publications;
- NextWave announced a commercial pilot of their mobile TV technology in London which was widely covered by business and trade media.