Masabi is a secure mobile applications developer based in the UK. Its EncryptME system is the only mobile Java security library in the world to be validated by BT and certified by NIST, the US Government’s security standards body. In line with the latest web security standards EncryptME provides end-to-end 1024bit RSA and 256bit AES for all mobile communications by SMS, GPRS, NFC and local data storage on all Java-enabled handsets to protect all data sent over public networks or residing on stolen phones. The company’s expertise in secure, usable mobile applications which run on even the lowest specification phone handsets is currently being used in a range of mobile commerce, ticketing, casino and financial applications. Temono has worked closely with Masabi since the company’s foundation.
Aims
- Define company positioning in crowded and complex mobile applications space
- Position Masabi as mobile security experts
- Drive partner and customer interest in transactional mobile applications
Actions
- Created secure mobile application positioning
- Launched EncryptME technology with sustained press and awards campaign
- Maintained mometum with partner and customer announcements
Results
- Masabi’s EncryptME technology was widely covered in the trade press upon its launch including The Register, Telecoms.com and IT Week
- The company won awards from the GSMA, IET and Red Herring for its technology
- The company has signed partnership agreements with major players in rail ticketing and mobile payments