Tricky Telecoms
Telecoms is complicated. Most PR agencies just don’t get it. They can know who’s who in the media, they can write beautifully and they can talk confidently but they don’t know what direction the industry is going in and why. The result is campaigns that lack bite, miss the big picture and follow the industry instead of leading it.
This is where Temono is different. We’ve all worked in the telecom industry. We quite unashamedly get a kick out of telecoms. We think it matters hugely, and we can explain why. That’s how we deliver campaigns that have genuine impact.
Evolving PR
All the while PR itself is changing. There are still key press, publications and analysts but there are also key bloggers - you could even become one of them. Getting the message right is as important as ever but now you need make sure it tops a Google search.
There is an enormous amount of potential in new media channels but there is an equal amount of myth and hype. We’ve been involved in social media for longer than we care to remember but we’re grounded in spit and sawdust PR. We believe the root of good PR is, always has been and will always be, laser guided messaging that exposes a compelling story.